2024-03-18 11:29 

▲ 在霞浦县海岛乡浮鹰岛玉女门猩猩岩处观日出 陈培龙 摄

今年春节，福建省宁德市霞浦县旅游“热辣滚烫”, 8天假期累计接待游客70.8万人次，同比增长42.05%；实现旅游总收入7.29亿元，同比增长65.51%。近3年来，霞浦累计接待游客2500多万人次，实现旅游综合收入200多亿元。霞浦旅游火爆现象颇受关注。

近年来，霞浦持续加快构建生态型工贸旅游滨海城市，依托山海资源和地域历史文化，实施海滩、海岸、海岛全域旅游“三步走”，强化文化引领，通过激活海洋文化和在地文化的创新转化、文艺品牌与文旅经济的赋能共生，打响“画本霞浦 千鲜之城”文旅品牌，推动霞浦文旅高质量发展，奏响新时代蓝色山海交响曲。

打造闽东之光蓝色样本

2024年福建省政府工作报告强调，深入推进海洋文化传承发展工程，构建蓝色海丝等3条特色文化旅游带。霞浦因海而生、向海生长，对海洋文化遗产的保护传承、活化利用，持续赋能霞浦文化旅游。

在霞浦县博物馆，具有悠久历史的镇馆之宝“独木舟”格外醒目。此外，黄瓜山贝丘遗址、赤岸空海纪念堂、温麻船屯、汐路桥以及与海洋文化相关的妈祖信俗、中秋曳石、连家船婚俗……均展示出霞浦文化的丰厚灿烂。


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“从古至今，霞浦人民的生产、生活、文化、娱乐无不具有海洋文化特质，打造海洋文化品牌，霞浦的优势得天独厚。”霞浦县博物馆馆长雷谢清说。

当前，东海1号、东壁民宿、花竹日出、下尾岛等一批霞浦特色乡村旅游IP受热捧。东壁村入选全国乡村旅游重点村，大京旅游景区等3个景区被认定为国家3A级旅游景区，霞浦形成了山海行摄、东冲半岛休闲旅游、东吾洋渔旅融合全域旅游发展新格局。全县目前有各类乡村民宿400多家，年接待游客近130万人次，年营业额近4亿元。

2023年，霞浦获评“中国最美乡村旅游目的地”“2023国民休闲度假旅游目的地”等。霞浦文旅正不断激活海洋文化遗产的时代价值，持续打造闽东之光蓝色样本。

文艺品牌与文旅经济双向奔赴


▲ 霞浦县围江馒头山滩涂的美丽风光吸引了大量摄影爱好者 杨国荣 摄

摄影是霞浦旅游腾飞的一把金钥匙。通过发挥摄影人才“头雁效应”和国际滩涂摄影胜地效应，依托71个摄影点、6届海洋文化摄影周、8届“霞浦·我心中的那片海”国际摄影大赛等，“摄影+旅游”成为霞浦金名片，每年吸引70多万人次前往观光摄影，直接带动就业2万多人，促进旅游增收10亿元以上。

除摄影外，诗歌文化与旅游的融合也成为霞浦旅游的独特现象。在长沙村，霞浦籍知名作曲家章绍同、诗人汤养宗、摄影师郑德雄等纷纷入驻。大京沙滩诗意海岸、下尾岛、花竹村等多处景区景点、乡村均融入了诗歌元素。
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“诗歌让这片海成为有灵性的海，焕发新时代的生命力。”汤养宗说，霞浦诗歌从上世纪80年代开始崭露头角，海洋诗歌是霞浦诗歌文化的显著特征，它把霞浦的海洋艺术形象地传播开来。

2023年3月，霞浦获评“中国诗歌之乡”。随着青春诗会、中国海洋诗会永久性落户霞浦，文艺品牌与旅游的双向奔赴为霞浦注入源源不断的生命力。

推动在地文化创新转化

“十里湾环一浦烟，山奇水秀两鲜妍。”宋代诗人谢邦彦的《霞浦山》刻在霞浦溪南镇地标上，霞浦一名正是由霞浦山而来。

霞浦是畲族人口聚居县之一。如今，到白露坑村“畲族歌王”钟学吉故居上古代学堂课、学畲族小说歌，成为去当地研学的必修课；集中国历史文化名村、中国传统村落等于一身的畲汉历史文化融合典范村半月里村，2023年被认定为国家3A级旅游景区；“畲族歌会”“妈祖走水”“铁枝台阁”等传统民俗节庆活动，已成为当地群众和到访游客共享的民俗盛会……
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“霞浦集山、海、川、岛、林于一体，海洋文明、畲族文化、信俗文化等在这里交相辉映。”霞浦县委书记郭文胜说。

把在地文化创新转化为旅游产品和场景，是当前旅游业的新命题，也是霞浦文旅蓄势发力的新方向。为此，霞浦制定出台《霞浦县文旅经济高质量发展三年行动方案（2023—2025年）》，提出倾力打造“画本霞浦 千鲜之城”，加快建设国际旅游胜地；通过文旅品牌创先行动、文旅业态创新行动、文旅品质创优行动、文旅消费创导行动、文旅项目创强行动，推动文旅高质量发展，使文旅产业成为霞浦县重要支柱产业、富民产业、幸福产业。

“霞浦县以文化为引领，活化地域历史文化融入全域旅游，推进文旅深度融合。”霞浦县文体和旅游局局长卢伟说，下一步将深入挖掘霞浦海洋文化、红色文化、畲族文化等，打造一批沉浸式、体验式文旅精品，持续推动霞浦文旅高质量发展。